On the design of great brands

On the design of great brands III

VII. The main influence region of the logo

A. worldwide B. nationwide C. regional ()

VIII. Which style of logo do you prefer?

A. traditional and stable B. fashionable and dynamic C. warm and friendly D. national characteristics E. international style

IX. imagine the audience when they see the logo, The biggest feeling will be

A. surprise B. fun C. beautiful and friendly D. reliable E. other

10. Color system of logo color

A. cold color B. warm color C. neutral color D. cold and warm color matching

11. Whether there are specific color requirements and color taboos

12. Standard words of brand name, Tend to use

a. print fonts that are easy to promote and improve the profitability of enterprises B. design fonts that highlight the personality of the brand C. calligraphy fonts

XIII. If mascots are used, tend to choose

a. animals B. plants C. other objects D. abstractions

XIV. Development goals of the brand in the next 3-5 years

a. further strengthen the development of the main business B. develop in the direction of diversification C. other

XV In the design process, which aspect is more important to embody the industry characteristics and convey the enterprise concept?

A. embody the industry characteristics B. convey the enterprise concept C. give consideration to both D Other points

XVI. The key point of logo design is

A. highlight brand personality

B. reflect industry characteristics

here are some of my feelings about logo and VI design:

(1) creativity

creativity = innovation + Innovation + Art + profit + memory

design is innovation, but innovation is not blindly seeking innovation and difference, but there should be innovative methods. The method of design innovation, like the study of everything, starts from both internal and external factors. Internal factors include physical, physical and social factors, such as formal modeling innovation; Technological and technological innovation in structural manufacturing; Material and application innovation in physical and chemical principles. External factors include human and human principles, such as concept and use method; Marketing, management, brand strategy, etc. In the design, only by analyzing and thinking from these aspects, can we better apply our thinking to practice, and can we be innovative and creative

products designed are more to meet people's needs in more aspects. Therefore, starting from people's lifestyle, observe and think, and the resulting design is often creative in essence. Before designing, we need to clarify the specific counterpoint layer. What kind of people will use the brand I designed? It is clear that after the alignment of various structural parts of large aircraft, automobile engine shell and wheel hub in China, a series of such as service environment, service conditions and service time can be clearly reflected. Corresponding to this, you can 5. Shear experiments to understand whether to start with materials, or from the re integration of technology or modeling structure. In this way, the designed brand can fundamentally meet the needs and aesthetics of the audience

creative goals: 1. Customer requirements 2. Market requirements 3. Customer requirements

to be a logo designer, we should first listen to and understand the enterprise we want to do, its temperament, soul and ideal. The characteristics of the industry, the sense of homogeneity that has been formed in the history of the industry and the personality that needs to be made a new logo. Homogeneity is also safety, and personality represents my existence

innovation refers to discretion: homogeneity (industry characteristics) safety

recognition (innovation)

creativity: harmony, speed, power, etc. are all beauty. Art serves the all inclusive objective world, and nothing can avoid art

(2) the logo is Feng Shui

in ancient times, people lived in auspicious times, seeking a sense of security. Geomantic omen is established by convention, and the ancient totem is the result of people's choice and metaphor of geomantic omen. Good totem concept is the result of people's longing and myth. This is the earliest sign. Graphics existed before words. There are Feng Shui problems everywhere in human existence. I think meeting celebrities is good feng shui, because the "Qi" of celebrities will bring you up. For example, if you buy clothes and find the clothes that suit you, the clothes belong to you in breath and cultivation, then you will find yourself. Finding yourself is good feng shui, because you and clothes are harmonious and integrated. The Chinese philosophy is "the unity of heaven and man". Also: the business in the south of Chang'an Street is not as good as that in the north, because the shops in the north face south, and you can see the sun when you sit in the north. People are easy to live together, so business is naturally good. There is also Wangfujing. Wangfujing Department Store is a golden vortex. Its location is 0.618 of Wangfujing Street - the golden section point. Dongdan "fairy forest" is located in the place of "looking back". When people leave Dongdan, they should look back - looking back is what people pay attention to. There are also Feng Shui problems such as interaction and yin-yang balance on the logo. When Feng Shui is good, the logo will be beautiful. Chinatelecom's logo combination points are formed according to the golden ratio, which are above 0.618. There are also economic half-hour, Zhongguancun International Mall, heli Jinqiao and Meibang group, which are the golden rectangle. The problem of Feng Shui mentioned above is by no means a black-and-white concept, but a gray concept under today's Chinese ideology. Gray is rich and not so pure

(3) differences cause concern

semiotics proposed by contemporary Italian semiotician echo in Semiotics Theory (1976): Animal semiotics, olfactory semiotics, tactile communication, taste semiotics, paralinguistics, medical semiotics, movement and action semiotics, music semiotics, formal language research, written language research, natural language research, formal language research, written language research Natural language research, visual communication system, object system, plot structure, text theory, cultural code research, aesthetic text research, mass communication research, rhetoric

Cassirer once said: the art kingdom is a kingdom of pure form. It is not a world composed of simple colors, sounds and touchable properties, but a world composed of shapes and patterns, melodies and rhythms. In a sense, all arts are languages, but they are only languages in a specific sense. They are not the language of literal symbols, but the language of perceptual symbols

like Andy Warhol's "Monroe", I think it has become a symbol and logo. She has become the target of the United States, and the two have something in common; Secondly, I'm determined. Mona Lisa's two brushstrokes of mustache and Toussaint's urinal are the beginning of modern art, and the difference has attracted attention

(4) an eye opening point moves you

there should also be an eye opening point on the logo, which is equivalent to oneortwo trumpets in the symphony. The eye opening point is the focus of the target, instant recognition. In an instant, grasp the essence, produce feelings, and the eye opening point of the sign plays its role. In the logo design, we should pay attention to the relationship between the opening point and the surrounding, and the relationship between the whole and the part. The relationship, interdependence and organizational cooperation of various parts are caused by one part and another part

oranges can't get out of oranges, but they immediately jump out of a pile of grapefruits. This is the eye opening point. It should not only maintain a certain relationship with the surrounding environment, but also have a significant difference, which makes people bright

don't have too many eye opening points, and more is confused. If you open your eyes a little more, it doesn't exist. Richness is to melt into simplicity and seek richness in simplicity. (to be continued)