A brief analysis of the packaging level of the hot

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A brief analysis of the packaging level of traditional Chinese medicine

after China's entry into WTO, with the elimination of tariff barriers among member countries, traditional Chinese medicine products are facing a rare opportunity. Judging from the global demand for Chinese herbal medicine, the development prospect of Chinese traditional medicine enterprises is optimistic. However, while the market prospect of traditional Chinese medicine is bright, we are also saddened to find that traditional Chinese medicine is still facing the problem of packaging, such as the sample problem of medical rubber gloves, when trying to go abroad

at present, Chinese herbal medicines produced in China are not only exported to traditional regions such as Southeast Asia, Japan and South Korea, but also into developed countries such as Europe and the United States in recent years. However, these products can be easily changed in some states in China. After deep processing and fine packaging, they are sold at high prices. In view of this situation, how to improve the deep processing technology of Chinese traditional medicine as soon as possible, improve the packaging situation of Chinese traditional medicine, and expand the export proportion of Chinese traditional medicine products has become a top priority for Chinese traditional medicine enterprises. Among them, the four major problems of Chinese traditional medicine packaging can not be ignored

disorderly and nonstandard packaging

insiders believe that China's traditional Chinese medicine industry is still in its infancy on the whole, and the production of traditional Chinese medicine has not achieved modern production

the ingredients of Chinese patent medicines or preparations are complex, and the effective components of some traditional Chinese medicines are not clearly identified. Therefore, there is a lack of quantitative indicators, clear standards for the content of active ingredients and standardized detection methods, which leads to the non-standard marking of traditional Chinese medicine packaging and does not meet the international market drug packaging standards. For example, the size of packaging measurement units is different, some packaging has long been banned internationally, and some packaging measurement units still use "money" instead of the internationally used "gram", etc. All these have set up obstacles for China's traditional Chinese medicine products to go abroad

unreasonable material selection

analyzing the reasons for the high unqualified rate of Chinese patent medicine, it is not difficult to see that the unreasonable packaging of drugs has something to do with it, and behind the unreasonable packaging is the cost problem. In recent years, due to the increasing demand for traditional Chinese medicine in the international market, the price of raw materials of traditional Chinese medicine has increased year by year, coupled with the impact of foreign patent medicines such as Japan and South Korea on the domestic market, the profit space of domestic traditional Chinese medicine has gradually narrowed, and various traditional Chinese medicine enterprises have begun to strictly control production costs. Considering cost factors, many domestic traditional Chinese medicine enterprises cannot choose better packaging materials and printing processes. In drugstores, we hrks can see that PRDC is an important key to Bayer Material Technology's global innovation network. We can see that many well-known Chinese patent medicine brands in China still use gray background white paperboard for the outer packaging of their color boxes, which is far from the visual effect of some "foreign" Chinese drugs with high-quality white paperboard materials and well printed, and even makes people feel that the two drugs are not in the same grade. It is reported that unless foreign investors have special requirements, the packaging of products sold by Chinese patent medicine enterprises is the same as that of domestic products, which is not conducive to the export of Chinese patent medicine products

design concept lacks characteristics

Chinese patent medicine, as a treasure of China's traditional medicine, has a very deep cultural and historical heritage. When consumers buy Chinese patent medicine, they are largely choosing a brand. When the brand is established, the enterprise should strengthen the identification and publicity of the brand and product packaging, and enhance customers' awareness of brand products. In this way, there is a problem of how to give full play to the cultural characteristics of Chinese patent medicine and comply with the requirements of international pharmaceutical packaging in terms of text and pattern standardization. The most distinctive design and decoration methods compared with western medicine are inconsistent with the current laws and regulations on drug packaging design, such as the use of patterns that highlight the characteristics of traditional Chinese medicine, descriptive words that introduce brand history, and calligraphy that best represents the traditional culture of traditional Chinese medicine to decorate drug names. Therefore, it is very important to find out the appropriate design idea and direction of traditional Chinese medicine packaging as soon as possible for establishing the pure brand and traditional image of Chinese medicine and further developing the international market

imperfect equipment and technology

in view of the various shapes and physical characteristics of various traditional Chinese medicine products, traditional Chinese medicine production enterprises need special packaging machinery. For example, there is no ideal full-automatic packaging equipment in the packaging of big honey pills, which also puts forward new topics for China's packaging equipment enterprises. It can be seen that to solve various problems of traditional Chinese medicine packaging in China, we still need joint efforts in many aspects

source: China packaging business

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